Full branding project for SIGGRAPH Asia 2016, the 9th ACM SIGGRAPH Conference and Exhibition on Computer Graphics and Interactive Techniques in Asia. This is the fourth consecutive year that Fyooz Studio is awarded the contract and we are proud to be part of this prestigous event in the industry.

SA16 Stationery Branding Mockup - Image 1
SIGGRAPH Asia 2016 Branding Portfolio - Logo Design Concept
SIGGRAPH Asia 2016 Branding Portfolio - Logo Design Concept


Logo Concept.

The Lotus flower is one of the most emblematic icon of Macau, which symbolises everlasting prosperity and success. The logo created by three petal-shaped lotus with different colours is representative of the theme: Blossom, Wealth and Success.

These three petals are then integrated and transformed into a key. This key unlocks the pathway an excellent future.

Key To The Future

Every participant has a different agenda with the goal of opening the door towards knowledge, wealth and success.

SIGGRAPH Asia 2016 presents participants the opportunity to achieve their goals. It offers the key to open these doors and access a whole new world of opportunities and discovery.

Let's Work Together.

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