THAIFEX-Anuga (Koelnmesse Pte Ltd)
THAIFEX-Anuga (Koelnmesse Pte Ltd)
THAIFEX-Anuga (Koelnmesse Pte Ltd)
THAIFEX-Anuga (Koelnmesse Pte Ltd)
Providing Fast Solutions to make the event run smoothly
Providing Fast Solutions to make the event run smoothly
Providing Fast Solutions to make the event run smoothly
Providing Fast Solutions to make the event run smoothly
Client
Client
Koelnmesse Pte Ltd
Koelnmesse Pte Ltd
Koelnmesse Pte Ltd
Role
Role
Website Design
Website Design
Email Marketing
Email Marketing
Industry
Industry
Events & Galleries
Events & Galleries
Events & Galleries
Client
Koelnmesse Pte Ltd
Role
Website Design
Email Marketing
Industry
Events & Galleries
Challenges
Challenges
Challenges
As the supporting agency behind THAIFEX-Anuga, Fyooz was required to:
As the supporting agency behind THAIFEX-Anuga, Fyooz was required to:
As the supporting agency behind THAIFEX-Anuga, Fyooz was required to:
Keep an eye on the details of various functions crucial to the overall event, including optimising lead capture forms and the backend management system to make management as seamless as possible for the client
Keep an eye on the details of various functions crucial to the overall event, including optimising lead capture forms and the backend management system to make management as seamless as possible for the client
Keep an eye on the details of various functions crucial to the overall event, including optimising lead capture forms and the backend management system to make management as seamless as possible for the client
Stay informed of the latest technological trends, push for changes that are beneficial for the client, and implement them to ensure that the overall visitor & participant experience is as seamless and efficient as possible
Stay informed of the latest technological trends, push for changes that are beneficial for the client, and implement them to ensure that the overall visitor & participant experience is as seamless and efficient as possible
Stay informed of the latest technological trends, push for changes that are beneficial for the client, and implement them to ensure that the overall visitor & participant experience is as seamless and efficient as possible
Sustain quick, on-demand turnaround times for the website’s content, particularly during the event itself
Sustain quick, on-demand turnaround times for the website’s content, particularly during the event itself
Sustain quick, on-demand turnaround times for the website’s content, particularly during the event itself
What We Did & Results
What We Did & Results
Website Design & Development
Website Design & Development
Website Design & Development
In our process of designing Thaifex’s website, we had to account for various functionalities alongside the overall site experience, such as:
In our process of designing Thaifex’s website, we had to account for various functionalities alongside the overall site experience, such as:
In our process of designing Thaifex’s website, we had to account for various functionalities alongside the overall site experience, such as:
In our process of designing Thaifex’s website, we had to account for various functionalities alongside the overall site experience, such as:
The refer-a-friend feature
The refer-a-friend feature
The refer-a-friend feature
Digital submission forms that were previously handled offline, requiring participants to manually print them out and mail them over, making the forms more tedious to collate and analyse
Digital submission forms that were previously handled offline, requiring participants to manually print them out and mail them over, making the forms more tedious to collate and analyse
Digital submission forms that were previously handled offline, requiring participants to manually print them out and mail them over, making the forms more tedious to collate and analyse
Registration and booking for events such as the Future Food Experience (FFE), which included capabilities to automatically limit and cut-off registration when all slots were filled
Registration and booking for events such as the Future Food Experience (FFE), which included capabilities to automatically limit and cut-off registration when all slots were filled
Registration and booking for events such as the Future Food Experience (FFE), which included capabilities to automatically limit and cut-off registration when all slots were filled
Dynamic buyer registration that employed validation rules and conditional logic for purposes such as matching similar buyers to sellers
Dynamic buyer registration that employed validation rules and conditional logic for purposes such as matching similar buyers to sellers
Dynamic buyer registration that employed validation rules and conditional logic for purposes such as matching similar buyers to sellers
Content Management System (CMS)
Content Management System (CMS)
Content Management System (CMS)
To increase the ease in which our clients can manage the website that we have designed for them, we built a CMS with intuitive controls.
To increase the ease in which our clients can manage the website that we have designed for them, we built a CMS with intuitive controls.
To increase the ease in which our clients can manage the website that we have designed for them, we built a CMS with intuitive controls.
To increase the ease in which our clients can manage the website that we have designed for them, we built a CMS with intuitive controls.
The CMS dashboard allowed our clients to get a quick overview on important administrative information, such as the number of sign-ups for various events and other pertinent participant details
The CMS dashboard allowed our clients to get a quick overview on important administrative information, such as the number of sign-ups for various events and other pertinent participant details
The CMS dashboard allowed our clients to get a quick overview on important administrative information, such as the number of sign-ups for various events and other pertinent participant details
We employed Web-to-Lead Salesforce integration for more efficient Customer Relationship Management (CRM), which automatically captured and stored form submissions from the website in the system
We employed Web-to-Lead Salesforce integration for more efficient Customer Relationship Management (CRM), which automatically captured and stored form submissions from the website in the system
We employed Web-to-Lead Salesforce integration for more efficient Customer Relationship Management (CRM), which automatically captured and stored form submissions from the website in the system
Clients were able to view, manage and edit information such as event capacity, workshop dates and times, speaker information, and so on
Clients were able to view, manage and edit information such as event capacity, workshop dates and times, speaker information, and so on
Clients were able to view, manage and edit information such as event capacity, workshop dates and times, speaker information, and so on
On-demand Website Content Maintenance
On-demand Website Content Maintenance
On-demand Website Content Maintenance
Our work scope required us to provide technical and administrative maintenance on the event day itself.
Our work scope required us to provide technical and administrative maintenance on the event day itself.
Our work scope required us to provide technical and administrative maintenance on the event day itself.
Our work scope required us to provide technical and administrative maintenance on the event day itself.
A dedicated technical and account servicing team from Fyooz was on standby during the 5-day event to shorten the maintenance turnaround time
A dedicated technical and account servicing team from Fyooz was on standby during the 5-day event to shorten the maintenance turnaround time
A dedicated technical and account servicing team from Fyooz was on standby during the 5-day event to shorten the maintenance turnaround time
This entailed providing lightning fast responses to ad-hoc client requests such as uploading and updating the latest information to facilitate the on-the-ground event experience
This entailed providing lightning fast responses to ad-hoc client requests such as uploading and updating the latest information to facilitate the on-the-ground event experience
This entailed providing lightning fast responses to ad-hoc client requests such as uploading and updating the latest information to facilitate the on-the-ground event experience
Social Wall Management
Social Wall Management
Social Wall Management
One of the main features that we worked on on the homepage of the website is the social wall, which served as an interactive resource to boost online engagement, reach, and brand awareness.
One of the main features that we worked on on the homepage of the website is the social wall, which served as an interactive resource to boost online engagement, reach, and brand awareness.
One of the main features that we worked on on the homepage of the website is the social wall, which served as an interactive resource to boost online engagement, reach, and brand awareness.
One of the main features that we worked on on the homepage of the website is the social wall, which served as an interactive resource to boost online engagement, reach, and brand awareness.
The social wall pulled posts directly from social media channels such as Facebook, Twitter, and Instagram
The social wall pulled posts directly from social media channels such as Facebook, Twitter, and Instagram
The social wall pulled posts directly from social media channels such as Facebook, Twitter, and Instagram
Posts included both the client’s own content and crowdsourced content from the general public linked to a designated hashtag
Posts included both the client’s own content and crowdsourced content from the general public linked to a designated hashtag
Posts included both the client’s own content and crowdsourced content from the general public linked to a designated hashtag
We also added a moderation tool to allow the client to screen and remove inappropriate crowdsourced content as and when necessary
We also added a moderation tool to allow the client to screen and remove inappropriate crowdsourced content as and when necessary
We also added a moderation tool to allow the client to screen and remove inappropriate crowdsourced content as and when necessary
Analytics and Reporting
Analytics and Reporting
Analytics and Reporting
A major feature included in our custom CMS is an analytics and reporting function that can aid the client in making long-term improvements for both the event and website itself.
A major feature included in our custom CMS is an analytics and reporting function that can aid the client in making long-term improvements for both the event and website itself.
A major feature included in our custom CMS is an analytics and reporting function that can aid the client in making long-term improvements for both the event and website itself.
A major feature included in our custom CMS is an analytics and reporting function that can aid the client in making long-term improvements for both the event and website itself.
The client is able to track hyperlinks clickthroughs in the system to find out information such as the number of clicks, the source of the clicks, their destination pages, and more
The client is able to track hyperlinks clickthroughs in the system to find out information such as the number of clicks, the source of the clicks, their destination pages, and more
The client is able to track hyperlinks clickthroughs in the system to find out information such as the number of clicks, the source of the clicks, their destination pages, and more
We also provided tracking information on clicks leading to outbound sites
We also provided tracking information on clicks leading to outbound sites
We also provided tracking information on clicks leading to outbound sites
The collated data can be easily filtered and exported as an excel file that is immediately available for download and further analysis
The collated data can be easily filtered and exported as an excel file that is immediately available for download and further analysis
The collated data can be easily filtered and exported as an excel file that is immediately available for download and further analysis
The analysis was also used to help inform event sellers, sponsors and advertisers of their ROI for more in-depth business reporting that can encourage their continued participation
The analysis was also used to help inform event sellers, sponsors and advertisers of their ROI for more in-depth business reporting that can encourage their continued participation
The analysis was also used to help inform event sellers, sponsors and advertisers of their ROI for more in-depth business reporting that can encourage their continued participation
Email Communications
Email Communications
Email Communications
We worked together with the client’s in-house designer to code the event’s email newsletters.
In addition to ensuring their designs are accurately converted to html, we also recommended that the emails be adapted to mobile responsive versions to allow for the best viewing experience on all platforms.
We worked together with the client’s in-house designer to code the event’s email newsletters.
In addition to ensuring their designs are accurately converted to html, we also recommended that the emails be adapted to mobile responsive versions to allow for the best viewing experience on all platforms.
We worked together with the client’s in-house designer to code the event’s email newsletters.
In addition to ensuring their designs are accurately converted to html, we also recommended that the emails be adapted to mobile responsive versions to allow for the best viewing experience on all platforms.
We worked together with the client’s in-house designer to code the event’s email newsletters.
In addition to ensuring their designs are accurately converted to html, we also recommended that the emails be adapted to mobile responsive versions to allow for the best viewing experience on all platforms.
Collateral Design
Collateral Design
Collateral Design
With content pointers provided by the client, we were asked to design event collaterals while keeping to several requirements such as:
With content pointers provided by the client, we were asked to design event collaterals while keeping to several requirements such as:
With content pointers provided by the client, we were asked to design event collaterals while keeping to several requirements such as:
With content pointers provided by the client, we were asked to design event collaterals while keeping to several requirements such as:
Closely following the client’s branding while adding our own creative spin to the visuals
Closely following the client’s branding while adding our own creative spin to the visuals
Closely following the client’s branding while adding our own creative spin to the visuals
Displaying the given information in a concise and easily readable manner
Displaying the given information in a concise and easily readable manner
Displaying the given information in a concise and easily readable manner
