SIGGRAPH Asia
SIGGRAPH Asia
SIGGRAPH Asia
SIGGRAPH Asia
Transformed an academic gathering into a revenue generating,
must attend industry showcase
Transformed an academic gathering into a revenue
generating, must attend industry showcase
Client
Client
SIGGRAPH Asia (Koelnmess Pte Ltd)
SIGGRAPH Asia (Koelnmess Pte Ltd)
SIGGRAPH Asia (Koelnmess Pte Ltd)
Role
Role
Branding
Branding
Website Design
Website Design
Email Marketing
Email Marketing
Industry
Industry
Events & Galleries
Events & Galleries
Events & Galleries
Client
SIGGRAPH Asia (Koelnmess Pte Ltd)
Role
Branding
Website Design
Email Marketing
Industry
Events & Galleries
Challenges
Challenges
Challenges
SIGGRAPH Asia is an annual industry showcase event in the Computer Graphics and Interactive Techniques space, held in a different country every year. It needed fresh branding each time, designs that matched the local culture, and up-to-date digital communications.
SIGGRAPH Asia is an annual industry showcase event in the Computer Graphics and Interactive Techniques space, held in a different country every year. It needed fresh branding each time, designs that matched the local culture, and up-to-date digital communications.
SIGGRAPH Asia is an annual industry showcase event in the Computer Graphics and Interactive Techniques space, held in a different country every year. It needed fresh branding each time, designs that matched the local culture, and up-to-date digital communications.
What We Did & Results
What We Did & Results
What We Did & Results
10 Years of Event Branding
10 Years of Event Branding
10 Years of Event Branding
Problem: The event needed new branding every year to match different themes and locations.
What We Did: We created new logos and visuals for each event, reflecting the host country’s culture and the year’s theme.
Result: The event’s branding stayed fresh and relevant, helping to attract a wider audience, including investors and businesses, beyond just academics.
Problem: The event needed new branding every year to match different themes and locations.
What We Did: We created new logos and visuals for each event, reflecting the host country’s culture and the year’s theme.
Result: The event’s branding stayed fresh and relevant, helping to attract a wider audience, including investors and businesses, beyond just academics.
Problem: The event needed new branding every year to match different themes and locations.
What We Did: We created new logos and visuals for each event, reflecting the host country’s culture and the year’s theme.
Result: The event’s branding stayed fresh and relevant, helping to attract a wider audience, including investors and businesses, beyond just academics.
Problem: The event needed new branding every year to match different themes and locations.
What We Did: We created new logos and visuals for each event, reflecting the host country’s culture and the year’s theme.
Result: The event’s branding stayed fresh and relevant, helping to attract a wider audience, including investors and businesses, beyond just academics.
100% Transition to Digital Collaterals
100% Transition to Digital Collaterals
100% Transition to Digital Collaterals
Problem: The event guide was bulky and not user-friendly.
What We Did: We simplified it from a thick booklet to a 16-page foldable brochure, then fully transitioned to a digital guide.
Result: This made it easier for attendees to access information, and it reduced printing costs and waste.
Problem: The event guide was bulky and not user-friendly.
What We Did: We simplified it from a thick booklet to a 16-page foldable brochure, then fully transitioned to a digital guide.
Result: This made it easier for attendees to access information, and it reduced printing costs and waste.
Problem: The event guide was bulky and not user-friendly.
What We Did: We simplified it from a thick booklet to a 16-page foldable brochure, then fully transitioned to a digital guide.
Result: This made it easier for attendees to access information, and it reduced printing costs and waste.
Problem: The event guide was bulky and not user-friendly.
What We Did: We simplified it from a thick booklet to a 16-page foldable brochure, then fully transitioned to a digital guide.
Result: This made it easier for attendees to access information, and it reduced printing costs and waste.
30% Faster Email Communication Setup
30% Faster Email Communication Setup
30% Faster Email Communication Setup
Problem: The client needed an easy way to send out emails for the event.
What We Did: We designed easy-to-edit email templates and set up integrations with Mailchimp and Pardot for better CRM management. We also pushed for mobile-friendly designs early on.
Result: Email communications became 30% faster, and Koelnmesse could send messages easily as the event scale.
Problem: The client needed an easy way to send out emails for the event.
What We Did: We designed easy-to-edit email templates and set up integrations with Mailchimp and Pardot for better CRM management. We also pushed for mobile-friendly designs early on.
Result: Email communications became 30% faster, and Koelnmesse could send messages easily as the event scale.
Problem: The client needed an easy way to send out emails for the event.
What We Did: We designed easy-to-edit email templates and set up integrations with Mailchimp and Pardot for better CRM management. We also pushed for mobile-friendly designs early on.
Result: Email communications became 30% faster, and Koelnmesse could send messages easily as the event scale.
Problem: The client needed an easy way to send out emails for the event.
What We Did: We designed easy-to-edit email templates and set up integrations with Mailchimp and Pardot for better CRM management. We also pushed for mobile-friendly designs early on.
Result: Email communications became 30% faster, and Koelnmesse could send messages easily as the event scale.
Effective Lead Generation System
Effective Lead Generation System
Effective Lead Generation System
Problem: SIGGRAPH needed a way for participants, exhibitors, and sponsors to sign up easily.
What We Did: We built a lead generation form that integrated with Salesforce for automated lead tracking and follow-up.
Result: This streamlined the registration process and helped capture more leads, making the marketing funnel more efficient.
Problem: SIGGRAPH needed a way for participants, exhibitors, and sponsors to sign up easily.
What We Did: We built a lead generation form that integrated with Salesforce for automated lead tracking and follow-up.
Result: This streamlined the registration process and helped capture more leads, making the marketing funnel more efficient.
Problem: SIGGRAPH needed a way for participants, exhibitors, and sponsors to sign up easily.
What We Did: We built a lead generation form that integrated with Salesforce for automated lead tracking and follow-up.
Result: This streamlined the registration process and helped capture more leads, making the marketing funnel more efficient.
Problem: SIGGRAPH needed a way for participants, exhibitors, and sponsors to sign up easily.
What We Did: We built a lead generation form that integrated with Salesforce for automated lead tracking and follow-up.
Result: This streamlined the registration process and helped capture more leads, making the marketing funnel more efficient.
Improved Website Management with a Custom CMS
Improved Website Management with a Custom CMS
Improved Website Management with a Custom CMS
Problem: The event’s website needed constant updates, and security was a concern.
What We Did: We built a CMS that made it easy for the client to update content. We also ensured the site was mobile-friendly from 2014 and added security features. After each event, we converted the site to static HTML to prevent hacks.
Result: The client could manage the website easily, keeping it updated and secure without hassle.
Problem: The event’s website needed constant updates, and security was a concern.
What We Did: We built a CMS that made it easy for the client to update content. We also ensured the site was mobile-friendly from 2014 and added security features. After each event, we converted the site to static HTML to prevent hacks.
Result: The client could manage the website easily, keeping it updated and secure without hassle.
Problem: The event’s website needed constant updates, and security was a concern.
What We Did: We built a CMS that made it easy for the client to update content. We also ensured the site was mobile-friendly from 2014 and added security features. After each event, we converted the site to static HTML to prevent hacks.
Result: The client could manage the website easily, keeping it updated and secure without hassle.
Problem: The event’s website needed constant updates, and security was a concern.
What We Did: We built a CMS that made it easy for the client to update content. We also ensured the site was mobile-friendly from 2014 and added security features. After each event, we converted the site to static HTML to prevent hacks.
Result: The client could manage the website easily, keeping it updated and secure without hassle.
