Luminarflo
Luminarflo
Luminarflo
Luminarflo
Helping service providers and clients Work Better Together
Helping service providers and clients Work Better Together
Helping service providers and clients Work Better Together
Helping service providers and clients Work Better Together
Client
Client
Luminarflo
Luminarflo
Luminarflo
Role
Role
Branding
Branding
Content Strategy
Content Strategy
Email Marketing
Email Marketing
Website Design
Website Design
Social Media
Social Media
Tech Development
Tech Development
Research & Analysis
Research & Analysis
Industry
Industry
Creative
Creative
Creative
Client
Luminarflo
Role
Branding
Content Strategy
Email Marketing
Website Design
Social Media
Tech Development
Research & Analysis
Industry
Creative
Challenges
Challenges
Challenges
As the founder of Luminarflo, Fyooz was involved in everything from the conceptualisation of the idea to its gradual execution and implementation.
As the founder of Luminarflo, Fyooz was involved in everything from the conceptualisation of the idea to its gradual execution and implementation.
As the founder of Luminarflo, Fyooz was involved in everything from the conceptualisation of the idea to its gradual execution and implementation.
An evolving, in-depth understanding of the creative industry and its gaps were required for us to build a compelling product
An evolving, in-depth understanding of the creative industry and its gaps were required for us to build a compelling product
An evolving, in-depth understanding of the creative industry and its gaps were required for us to build a compelling product
Along with our own experiences, we had to organise and distil the compiled knowledge to inform every aspect of Luminarflo, from branding and marketing to building the product itself
Along with our own experiences, we had to organise and distil the compiled knowledge to inform every aspect of Luminarflo, from branding and marketing to building the product itself
Along with our own experiences, we had to organise and distil the compiled knowledge to inform every aspect of Luminarflo, from branding and marketing to building the product itself
To ensure the efficiency of the entire process, we took on the colossal task of coordinating multiple workflows concurrently, such as design, coding, copywriting, branding, testing, and more
To ensure the efficiency of the entire process, we took on the colossal task of coordinating multiple workflows concurrently, such as design, coding, copywriting, branding, testing, and more
To ensure the efficiency of the entire process, we took on the colossal task of coordinating multiple workflows concurrently, such as design, coding, copywriting, branding, testing, and more
What We Did & Results
What We Did & Results
What We Did & Results
Website Design & Development
Website Design & Development
Website Design & Development
Luminarflo was created for both service providers and their clients, which meant that our main site had to account for 2 different set of priorities.
Luminarflo was created for both service providers and their clients, which meant that our main site had to account for 2 different set of priorities.
Luminarflo was created for both service providers and their clients, which meant that our main site had to account for 2 different set of priorities.
Luminarflo was created for both service providers and their clients, which meant that our main site had to account for 2 different set of priorities.
In addition to the generic main page, users are able to click in to a service provider or client-specific page that focuses more on how their unique needs can be met
In addition to the generic main page, users are able to click in to a service provider or client-specific page that focuses more on how their unique needs can be met
In addition to the generic main page, users are able to click in to a service provider or client-specific page that focuses more on how their unique needs can be met
Each Luminarflo feature described on the page is accompanied by a short video to fully showcase its capabilities and potential for improved workflows
Each Luminarflo feature described on the page is accompanied by a short video to fully showcase its capabilities and potential for improved workflows
Each Luminarflo feature described on the page is accompanied by a short video to fully showcase its capabilities and potential for improved workflows
Interactive features such as micro-animations were included to improve the overall user experience and offer greater engagement
Interactive features such as micro-animations were included to improve the overall user experience and offer greater engagement
Interactive features such as micro-animations were included to improve the overall user experience and offer greater engagement
Design System
Design System
Design System
To ensure the ease of design, development and overall consistency of Luminarflo, the creation of the design system was prioritised by modifying an existing system to reduce overheads and get to market sooner.
To ensure the ease of design, development and overall consistency of Luminarflo, the creation of the design system was prioritised by modifying an existing system to reduce overheads and get to market sooner.
To ensure the ease of design, development and overall consistency of Luminarflo, the creation of the design system was prioritised by modifying an existing system to reduce overheads and get to market sooner.
To ensure the ease of design, development and overall consistency of Luminarflo, the creation of the design system was prioritised by modifying an existing system to reduce overheads and get to market sooner.
We established the foundations by specifying key elements such as the brand colours and typography to strengthen the brand identity of Luminarflo
We established the foundations by specifying key elements such as the brand colours and typography to strengthen the brand identity of Luminarflo
We established the foundations by specifying key elements such as the brand colours and typography to strengthen the brand identity of Luminarflo
Other components such as banners, buttons, icons, logos, and so on are thoroughly detailed in terms of their specifications, usage guidelines, and behaviours, with the objective of providing a clean user interface and experience
Other components such as banners, buttons, icons, logos, and so on are thoroughly detailed in terms of their specifications, usage guidelines, and behaviours, with the objective of providing a clean user interface and experience
Other components such as banners, buttons, icons, logos, and so on are thoroughly detailed in terms of their specifications, usage guidelines, and behaviours, with the objective of providing a clean user interface and experience
Frontend/Backend Technical Development
Frontend/Backend Technical Development
Frontend/Backend Technical Development
Luminarflo is constantly being expanded and improved upon, but its initial launch came with fully-fledged out features such as:
Luminarflo is constantly being expanded and improved upon, but its initial launch came with fully-fledged out features such as:
Luminarflo is constantly being expanded and improved upon, but its initial launch came with fully-fledged out features such as:
Luminarflo is constantly being expanded and improved upon, but its initial launch came with fully-fledged out features such as:
Registration and Payment Integration with Stripe
Registration and Payment Integration with Stripe
Registration and Payment Integration with Stripe
User onboarding
User onboarding
User onboarding
Project dashboard
Project dashboard
Project dashboard
Contract agreement uploading, drafting, editing, commenting, as well as digital approval and signing
Contract agreement uploading, drafting, editing, commenting, as well as digital approval and signing
Contract agreement uploading, drafting, editing, commenting, as well as digital approval and signing
Project discussions on Luminarflo also come with a ‘Compare’ feature that allows participants to easily view and comment on changes between the current and previous versions.
Project discussions on Luminarflo also come with a ‘Compare’ feature that allows participants to easily view and comment on changes between the current and previous versions.
Project discussions on Luminarflo also come with a ‘Compare’ feature that allows participants to easily view and comment on changes between the current and previous versions.
Email Communications
Email Communications
Email Communications
Security and urgency is paramount especially when it comes to important work and legal matters. Our EDMs keep users informed at every stage so that they are aware of any crucial changes and can respond to them in a timely manner.
Security and urgency is paramount especially when it comes to important work and legal matters. Our EDMs keep users informed at every stage so that they are aware of any crucial changes and can respond to them in a timely manner.
Security and urgency is paramount especially when it comes to important work and legal matters. Our EDMs keep users informed at every stage so that they are aware of any crucial changes and can respond to them in a timely manner.
Security and urgency is paramount especially when it comes to important work and legal matters. Our EDMs keep users informed at every stage so that they are aware of any crucial changes and can respond to them in a timely manner.
These EDMs span across all of Luminarflo’s systems, from registration and payment to submissions, new discussions, approvals, and more
These EDMs span across all of Luminarflo’s systems, from registration and payment to submissions, new discussions, approvals, and more
These EDMs span across all of Luminarflo’s systems, from registration and payment to submissions, new discussions, approvals, and more
All EDMs are also designed to be mobile responsive so that users can stay updated even when they are on-the-go
All EDMs are also designed to be mobile responsive so that users can stay updated even when they are on-the-go
All EDMs are also designed to be mobile responsive so that users can stay updated even when they are on-the-go
Content Strategy
Content Strategy
Content Strategy
In line with Luminarflo’s objective of uplifting the creative industry, we put out a series of long form content to shine a light on the best practices and vital tips that we have learnt over the years.
In line with Luminarflo’s objective of uplifting the creative industry, we put out a series of long form content to shine a light on the best practices and vital tips that we have learnt over the years.
In line with Luminarflo’s objective of uplifting the creative industry, we put out a series of long form content to shine a light on the best practices and vital tips that we have learnt over the years.
In line with Luminarflo’s objective of uplifting the creative industry, we put out a series of long form content to shine a light on the best practices and vital tips that we have learnt over the years.
Our articles are carefully thought out to align with Luminarflo’s features
Our articles are carefully thought out to align with Luminarflo’s features
Our articles are carefully thought out to align with Luminarflo’s features
We start by agreeing on key content pointers for each topic before doing in-depth research to draft out an outline best suited for our target audience(s)
We start by agreeing on key content pointers for each topic before doing in-depth research to draft out an outline best suited for our target audience(s)
We start by agreeing on key content pointers for each topic before doing in-depth research to draft out an outline best suited for our target audience(s)
Each piece of content is individually fleshed out with our team’s insights and information from trustworthy sources, all while ensuring that its tone stays consistent with our brand voice
Each piece of content is individually fleshed out with our team’s insights and information from trustworthy sources, all while ensuring that its tone stays consistent with our brand voice
Each piece of content is individually fleshed out with our team’s insights and information from trustworthy sources, all while ensuring that its tone stays consistent with our brand voice
Finally, we add the finishing touches by putting in matching hero banners and in-article images
Finally, we add the finishing touches by putting in matching hero banners and in-article images
Finally, we add the finishing touches by putting in matching hero banners and in-article images
