Formula 1 Singapore Suite
(HMC Group Pte Ltd)
Formula 1 Singapore Suite
(HMC Group Pte Ltd)
Formula 1 Singapore Suite
(HMC Group Pte Ltd)
Formula 1 Singapore Suite
(HMC Group Pte Ltd)
Crafting Memorable Experience through visual story telling
Crafting Memorable Experience through visual story telling
Crafting Memorable Experience through visual story telling
Crafting Memorable Experience through visual story telling
Client
Client
HMC Group Pte Ltd
HMC Group Pte Ltd
HMC Group Pte Ltd
Role
Role
Branding
Branding
Copywriting
Copywriting
Industry
Industry
Events & Galleries
Events & Galleries
Events & Galleries
Client
HMC Group Pte Ltd
Role
Branding
Copywriting
Industry
Events & Galleries
Challenges
Challenges
Challenges
Fyooz was chosen for the branding and visual design of the Singapore Suite.
Fyooz was chosen for the branding and visual design of the Singapore Suite.
Fyooz was chosen for the branding and visual design of the Singapore Suite.
Beyond simply meeting each Suite’s theme requirements, we wanted to craft powerful visual stories that were capable of evoking emotions and creating memorable experiences
Beyond simply meeting each Suite’s theme requirements, we wanted to craft powerful visual stories that were capable of evoking emotions and creating memorable experiences
Beyond simply meeting each Suite’s theme requirements, we wanted to craft powerful visual stories that were capable of evoking emotions and creating memorable experiences
This required us to work collaboratively with our partners to bring our vision to life within a tight timeframe while keeping to the requirements of the client
This required us to work collaboratively with our partners to bring our vision to life within a tight timeframe while keeping to the requirements of the client
This required us to work collaboratively with our partners to bring our vision to life within a tight timeframe while keeping to the requirements of the client
What We Did & Results
What We Did & Results
What We Did & Results
Master Visual Concept & Design
Master Visual Concept & Design
Master Visual Concept & Design
We dug deep into our knowledge of what makes Singapore unique by looking into its heritage and legacy. The most notable elements were picked and incorporated with key Formula 1 features to create a cohesive design. In particular, we focused on:
We dug deep into our knowledge of what makes Singapore unique by looking into its heritage and legacy. The most notable elements were picked and incorporated with key Formula 1 features to create a cohesive design. In particular, we focused on:
We dug deep into our knowledge of what makes Singapore unique by looking into its heritage and legacy. The most notable elements were picked and incorporated with key Formula 1 features to create a cohesive design. In particular, we focused on:
We dug deep into our knowledge of what makes Singapore unique by looking into its heritage and legacy. The most notable elements were picked and incorporated with key Formula 1 features to create a cohesive design. In particular, we focused on:
The significance of communal meeting spaces, like HDB void decks
The significance of communal meeting spaces, like HDB void decks
The significance of communal meeting spaces, like HDB void decks
The melting pot of diverse cultures, such as the Peranakan culture
The melting pot of diverse cultures, such as the Peranakan culture
The melting pot of diverse cultures, such as the Peranakan culture
The duality of Singapore’s identity that is made up of its past heritage and modern aspirations
The duality of Singapore’s identity that is made up of its past heritage and modern aspirations
The duality of Singapore’s identity that is made up of its past heritage and modern aspirations
Suite Logo Branding
Suite Logo Branding
Suite Logo Branding
We designed the main logo to encompass the key elements identified in our visual concept. Familiar shapes, letters, and lines were interwoven to create a design reminiscent of:
We designed the main logo to encompass the key elements identified in our visual concept. Familiar shapes, letters, and lines were interwoven to create a design reminiscent of:
We designed the main logo to encompass the key elements identified in our visual concept. Familiar shapes, letters, and lines were interwoven to create a design reminiscent of:
We designed the main logo to encompass the key elements identified in our visual concept. Familiar shapes, letters, and lines were interwoven to create a design reminiscent of:
Singapore’s national flower
Singapore’s national flower
Singapore’s national flower
Communal void deck table arrangements
Communal void deck table arrangements
Communal void deck table arrangements
Peranakan tiling patterns
Peranakan tiling patterns
Peranakan tiling patterns
Both suites also had individual signages which were modified from the base logo to match their themes and colour selections, while maintaining a sense of cohesion between the two.
Both suites also had individual signages which were modified from the base logo to match their themes and colour selections, while maintaining a sense of cohesion between the two.
Both suites also had individual signages which were modified from the base logo to match their themes and colour selections, while maintaining a sense of cohesion between the two.
Collaterals Design
Collaterals Design
Collaterals Design
Collaterals such as e-booklets, wall illustrations, placemats were designed to complete the Singapore Suite experience. Each item incorporated the respective themes, motifs, and colours of its suite to fully immerse visitors in the experience of the year’s theme and visual concept.
Collaterals such as e-booklets, wall illustrations, placemats were designed to complete the Singapore Suite experience. Each item incorporated the respective themes, motifs, and colours of its suite to fully immerse visitors in the experience of the year’s theme and visual concept.
Collaterals such as e-booklets, wall illustrations, placemats were designed to complete the Singapore Suite experience. Each item incorporated the respective themes, motifs, and colours of its suite to fully immerse visitors in the experience of the year’s theme and visual concept.
Collaterals such as e-booklets, wall illustrations, placemats were designed to complete the Singapore Suite experience. Each item incorporated the respective themes, motifs, and colours of its suite to fully immerse visitors in the experience of the year’s theme and visual concept.
