Cigna Content Strategy -
Email / Web / Social Media
Cigna Content Strategy -
Email / Web / Social Media
Cigna Content Strategy -
Email / Web / Social Media
Cigna Content Strategy -
Email / Web / Social Media
35% More Email Opens in 6 Months
35% More Email Opens in 6 Months
35% More Email Opens in 6 Months
35% More Email Opens in 6 Months
Client
Client
Cigna Healthcare Singapore
Cigna Healthcare Singapore
Cigna Healthcare Singapore
Role
Role
Content Strategy
Content Strategy
Email Marketing
Email Marketing
Copywriting
Copywriting
Social Media
Social Media
Research & Analysis
Research & Analysis
Industry
Industry
Insurance
Insurance
Insurance
Client
Cigna Healthcare Singapore
Role
Content Strategy
Email Marketing
Copywriting
Social Media
Research & Analysis
Industry
Insurance
Challenges
Challenges
Challenges
Being involved in a long-term partnership with a global client like Cigna required us to:
Being involved in a long-term partnership with a global client like Cigna required us to:
Being involved in a long-term partnership with a global client like Cigna required us to:
Have an in-depth understanding of the company, its products, partners and customers, and employ consistency in staying true to their branding, especially in keeping up with the brand refresh and new product launches over time.
Have an in-depth understanding of the company, its products, partners and customers, and employ consistency in staying true to their branding, especially in keeping up with the brand refresh and new product launches over time.
Have an in-depth understanding of the company, its products, partners and customers, and employ consistency in staying true to their branding, especially in keeping up with the brand refresh and new product launches over time.
Be aware of the differences between the global and local aspects of the client’s branding, such that we are able to apply our knowledge of the local market to differentiate the content whenever necessary.
Be aware of the differences between the global and local aspects of the client’s branding, such that we are able to apply our knowledge of the local market to differentiate the content whenever necessary.
Be aware of the differences between the global and local aspects of the client’s branding, such that we are able to apply our knowledge of the local market to differentiate the content whenever necessary.
Ensure that our deliverables align with changing business objectives, which can range from different target audiences to various product launches
Ensure that our deliverables align with changing business objectives, which can range from different target audiences to various product launches
Ensure that our deliverables align with changing business objectives, which can range from different target audiences to various product launches
What We Did & Results
What We Did & Results
35% More People Opened Emails
35% More People Opened Emails
35% More People Opened Emails
Problem: Important info was getting lost because emails were too complicated.
What We Did: We made emails simpler, clearer, and mobile-friendly so people could read them easily.
Result: Email open rates went up 35%, and more people clicked on links—up 25%.
Problem: Important info was getting lost because emails were too complicated.
What We Did: We made emails simpler, clearer, and mobile-friendly so people could read them easily.
Result: Email open rates went up 35%, and more people clicked on links—up 25%.
Problem: Important info was getting lost because emails were too complicated.
What We Did: We made emails simpler, clearer, and mobile-friendly so people could read them easily.
Result: Email open rates went up 35%, and more people clicked on links—up 25%.
Problem: Important info was getting lost because emails were too complicated.
What We Did: We made emails simpler, clearer, and mobile-friendly so people could read them easily.
Result: Email open rates went up 35%, and more people clicked on links—up 25%.
40% Better Engagement with Brokers
40% Better Engagement with Brokers
40% Better Engagement with Brokers
Problem: Cigna’s brokers were missing key updates, which hurt sales.
What We Did: We made fun, easy-to-read emails with cool graphics to keep brokers in the loop.
Result: Broker engagement jumped 40%, and they were more satisfied.
Problem: Cigna’s brokers were missing key updates, which hurt sales.
What We Did: We made fun, easy-to-read emails with cool graphics to keep brokers in the loop.
Result: Broker engagement jumped 40%, and they were more satisfied.
Problem: Cigna’s brokers were missing key updates, which hurt sales.
What We Did: We made fun, easy-to-read emails with cool graphics to keep brokers in the loop.
Result: Broker engagement jumped 40%, and they were more satisfied.
Problem: Cigna’s brokers were missing key updates, which hurt sales.
What We Did: We made fun, easy-to-read emails with cool graphics to keep brokers in the loop.
Result: Broker engagement jumped 40%, and they were more satisfied.
20% More Website Traffic
20% More Website Traffic
20% More Website Traffic
Problem: The website content was old and not matching the new brand.
What We Did: We rewrote the site to fit Cigna’s new look and added SEO keywords to help people find it.
Result: Website visits went up by 20%, and people stayed 30% longer.
Problem: The website content was old and not matching the new brand.
What We Did: We rewrote the site to fit Cigna’s new look and added SEO keywords to help people find it.
Result: Website visits went up by 20%, and people stayed 30% longer.
Problem: The website content was old and not matching the new brand.
What We Did: We rewrote the site to fit Cigna’s new look and added SEO keywords to help people find it.
Result: Website visits went up by 20%, and people stayed 30% longer.
Problem: The website content was old and not matching the new brand.
What We Did: We rewrote the site to fit Cigna’s new look and added SEO keywords to help people find it.
Result: Website visits went up by 20%, and people stayed 30% longer.
50% More LinkedIn Engagement in
3 Months
50% More LinkedIn Engagement in
3 Months
50% More LinkedIn Engagement in
3 Months
Problem: Cigna’s social media posts were all over the place, and people weren’t engaging.
What We Did: We made a calendar of posts about health tips and cool visuals that fit their audience.
Result: Engagement shot up by 50%, and Cigna gained 15% more followers on LinkedIn.
Problem: Cigna’s social media posts were all over the place, and people weren’t engaging.
What We Did: We made a calendar of posts about health tips and cool visuals that fit their audience.
Result: Engagement shot up by 50%, and Cigna gained 15% more followers on LinkedIn.
Problem: Cigna’s social media posts were all over the place, and people weren’t engaging.
What We Did: We made a calendar of posts about health tips and cool visuals that fit their audience.
Result: Engagement shot up by 50%, and Cigna gained 15% more followers on LinkedIn.
Problem: Cigna’s social media posts were all over the place, and people weren’t engaging.
What We Did: We made a calendar of posts about health tips and cool visuals that fit their audience.
Result: Engagement shot up by 50%, and Cigna gained 15% more followers on LinkedIn.
40% More Reads and Shares on Articles
40% More Reads and Shares on Articles
40% More Reads and Shares on Articles
Problem: Articles weren’t connecting with readers.
What We Did: We wrote easy-to-read, well-researched articles that fit Cigna’s voice.
Result: Articles got 40% more reads and shares, boosting their authority.
Problem: Articles weren’t connecting with readers.
What We Did: We wrote easy-to-read, well-researched articles that fit Cigna’s voice.
Result: Articles got 40% more reads and shares, boosting their authority.
Problem: Articles weren’t connecting with readers.
What We Did: We wrote easy-to-read, well-researched articles that fit Cigna’s voice.
Result: Articles got 40% more reads and shares, boosting their authority.
Problem: Articles weren’t connecting with readers.
What We Did: We wrote easy-to-read, well-researched articles that fit Cigna’s voice.
Result: Articles got 40% more reads and shares, boosting their authority.
30% Better Social Media Performance
30% Better Social Media Performance
30% Better Social Media Performance
Problem: Cigna didn’t have clear insights on what was working.
What We Did: We gave them reports that showed what was working and what needed fixing.
Result: Performance improved by 30%, thanks to better content choices.
Problem: Cigna didn’t have clear insights on what was working.
What We Did: We gave them reports that showed what was working and what needed fixing.
Result: Performance improved by 30%, thanks to better content choices.
Problem: Cigna didn’t have clear insights on what was working.
What We Did: We gave them reports that showed what was working and what needed fixing.
Result: Performance improved by 30%, thanks to better content choices.
Problem: Cigna didn’t have clear insights on what was working.
What We Did: We gave them reports that showed what was working and what needed fixing.
Result: Performance improved by 30%, thanks to better content choices.
Conclusion
Conclusion
conclusion
