SIGGRAPH Asia
(Koelnmesse Pte Ltd)
SIGGRAPH Asia
(Koelnmesse Pte Ltd)
SIGGRAPH Asia
(Koelnmesse Pte Ltd)
SIGGRAPH Asia
(Koelnmesse Pte Ltd)
150+ leads signed up
for a tech event in just 10 days
150+ leads signed up for a tech event in just 10 days
150+ leads signed up
for a tech event in just 10 days
150+ leads signed up
for a tech event in just 10 days
Challenges
Challenges
Challenges
Challenges
SIGGRAPH Asia is a huge annual event in the Computer Graphics and Interactive Techniques space, held in a new country every year. It needed fresh branding each time, designs that matched the local culture, and up-to-date digital communications.
SIGGRAPH Asia is a huge annual event in the Computer Graphics and Interactive Techniques space, held in a new country every year. It needed fresh branding each time, designs that matched the local culture, and up-to-date digital communications.
SIGGRAPH Asia is a huge annual event in the Computer Graphics and Interactive Techniques space, held in a new country every year. It needed fresh branding each time, designs that matched the local culture, and up-to-date digital communications.
What We Did & Results
What We Did & Results
What We Did & Results
What We Did & Results
10 Years of Brand Refresh for Each Event
10 Years of Brand Refresh for Each Event
35% More People Opened Emails
10 Years of Brand Refresh for Each Event
Problem: The event needed new branding every year to match different themes and locations.
What We Did: We created new logos and visuals for each event, reflecting the host country’s culture and the year’s theme.
Result: The event’s branding stayed fresh and relevant, helping to attract a wider audience, including investors and businesses, beyond just academics.
Problem: The event needed new branding every year to match different themes and locations.
What We Did: We created new logos and visuals for each event, reflecting the host country’s culture and the year’s theme.
Result: The event’s branding stayed fresh and relevant, helping to attract a wider audience, including investors and businesses, beyond just academics.
Problem: The event needed new branding every year to match different themes and locations.
What We Did: We created new logos and visuals for each event, reflecting the host country’s culture and the year’s theme.
Result: The event’s branding stayed fresh and relevant, helping to attract a wider audience, including investors and businesses, beyond just academics.
Problem: The event needed new branding every year to match different themes and locations.
What We Did: We created new logos and visuals for each event, reflecting the host country’s culture and the year’s theme.
Result: The event’s branding stayed fresh and relevant, helping to attract a wider audience, including investors and businesses, beyond just academics.
40% Better Engagement with Brokers
40% Better Engagement with Brokers
40% Better Engagement with Brokers
Problem: Cigna’s brokers were missing key updates, which hurt sales.
What We Did: We made fun, easy-to-read emails with cool graphics to keep brokers in the loop.
Result: Broker engagement jumped 40%, and they were more satisfied.
Problem: Cigna’s brokers were missing key updates, which hurt sales.
What We Did: We made fun, easy-to-read emails with cool graphics to keep brokers in the loop.
Result: Broker engagement jumped 40%, and they were more satisfied.
Problem: Cigna’s brokers were missing key updates, which hurt sales.
What We Did: We made fun, easy-to-read emails with cool graphics to keep brokers in the loop.
Result: Broker engagement jumped 40%, and they were more satisfied.
Problem: Cigna’s brokers were missing key updates, which hurt sales.
What We Did: We made fun, easy-to-read emails with cool graphics to keep brokers in the loop.
Result: Broker engagement jumped 40%, and they were more satisfied.
100% Transition to Digital Collaterals
100% Transition to Digital Collaterals
100% Transition to Digital Collaterals
Problem: The event guide was bulky and not user-friendly.
What We Did: We simplified it from a thick booklet to a 16-page foldable brochure, then fully transitioned to a digital guide.
Result: This made it easier for attendees to access information, and it reduced printing costs and waste.
Problem: The event guide was bulky and not user-friendly.
What We Did: We simplified it from a thick booklet to a 16-page foldable brochure, then fully transitioned to a digital guide.
Result: This made it easier for attendees to access information, and it reduced printing costs and waste.
Problem: The event guide was bulky and not user-friendly.
What We Did: We simplified it from a thick booklet to a 16-page foldable brochure, then fully transitioned to a digital guide.
Result: This made it easier for attendees to access information, and it reduced printing costs and waste.
Problem: The event guide was bulky and not user-friendly.
What We Did: We simplified it from a thick booklet to a 16-page foldable brochure, then fully transitioned to a digital guide.
Result: This made it easier for attendees to access information, and it reduced printing costs and waste.
30% Faster Email Communication Setup
30% Faster Email Communication Setup
50% More LinkedIn Engagement in
3 Months
30% Faster Email Communication Setup
Problem: The client needed an easy way to send out emails for the event.
What We Did: We designed easy-to-edit email templates and set up integrations with Mailchimp and Pardot for better CRM management. We also pushed for mobile-friendly designs early on.
Result: Email communications became 30% faster, and Cigna could send messages easily as the event scale.
Problem: The client needed an easy way to send out emails for the event.
What We Did: We designed easy-to-edit email templates and set up integrations with Mailchimp and Pardot for better CRM management. We also pushed for mobile-friendly designs early on.
Result: Email communications became 30% faster, and Cigna could send messages easily as the event scale.
Problem: The client needed an easy way to send out emails for the event.
What We Did: We designed easy-to-edit email templates and set up integrations with Mailchimp and Pardot for better CRM management. We also pushed for mobile-friendly designs early on.
Result: Email communications became 30% faster, and Cigna could send messages easily as the event scale.
Problem: The client needed an easy way to send out emails for the event.
What We Did: We designed easy-to-edit email templates and set up integrations with Mailchimp and Pardot for better CRM management. We also pushed for mobile-friendly designs early on.
Result: Email communications became 30% faster, and Cigna could send messages easily as the event scale.
Effective Lead Generation System
Effective Lead Generation System
40% More Reads and Shares on Articles
40% More Reads and Shares on Articles
Problem: SIGGRAPH needed a way for participants, exhibitors, and sponsors to sign up easily.
What We Did: We built a lead generation form that integrated with Salesforce for automated lead tracking and follow-up.
Result: This streamlined the registration process and helped capture more leads, making the marketing funnel more efficient.
Problem: SIGGRAPH needed a way for participants, exhibitors, and sponsors to sign up easily.
What We Did: We built a lead generation form that integrated with Salesforce for automated lead tracking and follow-up.
Result: This streamlined the registration process and helped capture more leads, making the marketing funnel more efficient.
Problem: SIGGRAPH needed a way for participants, exhibitors, and sponsors to sign up easily.
What We Did: We built a lead generation form that integrated with Salesforce for automated lead tracking and follow-up.
Result: This streamlined the registration process and helped capture more leads, making the marketing funnel more efficient.
Problem: SIGGRAPH needed a way for participants, exhibitors, and sponsors to sign up easily.
What We Did: We built a lead generation form that integrated with Salesforce for automated lead tracking and follow-up.
Result: This streamlined the registration process and helped capture more leads, making the marketing funnel more efficient.
Improved Website Management with a Custom CMS
Improved Website Management with a Custom CMS
Improved Website Management with a Custom CMS
Problem: The event’s website needed constant updates, and security was a concern.
What We Did: We built a CMS that made it easy for the client to update content. We also ensured the site was mobile-friendly from 2014 and added security features. After each event, we converted the site to static HTML to prevent hacks.
Result: The client could manage the website easily, keeping it updated and secure without hassle.
Problem: The event’s website needed constant updates, and security was a concern.
What We Did: We built a CMS that made it easy for the client to update content. We also ensured the site was mobile-friendly from 2014 and added security features. After each event, we converted the site to static HTML to prevent hacks.
Result: The client could manage the website easily, keeping it updated and secure without hassle.
Problem: The event’s website needed constant updates, and security was a concern.
What We Did: We built a CMS that made it easy for the client to update content. We also ensured the site was mobile-friendly from 2014 and added security features. After each event, we converted the site to static HTML to prevent hacks.
Result: The client could manage the website easily, keeping it updated and secure without hassle.
Problem: The event’s website needed constant updates, and security was a concern.
What We Did: We built a CMS that made it easy for the client to update content. We also ensured the site was mobile-friendly from 2014 and added security features. After each event, we converted the site to static HTML to prevent hacks.
Result: The client could manage the website easily, keeping it updated and secure without hassle.
