SIGGRAPH Asia
(Koelnmesse Pte Ltd)

SIGGRAPH Asia
(Koelnmesse Pte Ltd)

SIGGRAPH Asia
(Koelnmesse Pte Ltd)

SIGGRAPH Asia
(Koelnmesse Pte Ltd)

150+ leads signed up
for a tech event in just 10 days

150+ leads signed up for a tech event in just 10 days

150+ leads signed up
for a tech event in just 10 days

150+ leads signed up
for a tech event in just 10 days

Challenges

Challenges

Challenges

Challenges

SIGGRAPH Asia is a huge annual event in the Computer Graphics and Interactive Techniques space, held in a new country every year. It needed fresh branding each time, designs that matched the local culture, and up-to-date digital communications.

SIGGRAPH Asia is a huge annual event in the Computer Graphics and Interactive Techniques space, held in a new country every year. It needed fresh branding each time, designs that matched the local culture, and up-to-date digital communications.

SIGGRAPH Asia is a huge annual event in the Computer Graphics and Interactive Techniques space, held in a new country every year. It needed fresh branding each time, designs that matched the local culture, and up-to-date digital communications.

What We Did & Results

What We Did & Results

What We Did & Results

What We Did & Results

10 Years of Brand Refresh for Each Event

10 Years of Brand Refresh for Each Event

35% More People Opened Emails

10 Years of Brand Refresh for Each Event

Problem: The event needed new branding every year to match different themes and locations.


What We Did: We created new logos and visuals for each event, reflecting the host country’s culture and the year’s theme.

Result: The event’s branding stayed fresh and relevant, helping to attract a wider audience, including investors and businesses, beyond just academics.

Problem: The event needed new branding every year to match different themes and locations.


What We Did: We created new logos and visuals for each event, reflecting the host country’s culture and the year’s theme.

Result: The event’s branding stayed fresh and relevant, helping to attract a wider audience, including investors and businesses, beyond just academics.

Problem: The event needed new branding every year to match different themes and locations.


What We Did: We created new logos and visuals for each event, reflecting the host country’s culture and the year’s theme.

Result: The event’s branding stayed fresh and relevant, helping to attract a wider audience, including investors and businesses, beyond just academics.

Problem: The event needed new branding every year to match different themes and locations.


What We Did: We created new logos and visuals for each event, reflecting the host country’s culture and the year’s theme.

Result: The event’s branding stayed fresh and relevant, helping to attract a wider audience, including investors and businesses, beyond just academics.

40% Better Engagement with Brokers

40% Better Engagement with Brokers

40% Better Engagement with Brokers

Problem: Cigna’s brokers were missing key updates, which hurt sales.

What We Did: We made fun, easy-to-read emails with cool graphics to keep brokers in the loop.

Result: Broker engagement jumped 40%, and they were more satisfied.

Problem: Cigna’s brokers were missing key updates, which hurt sales.

What We Did: We made fun, easy-to-read emails with cool graphics to keep brokers in the loop.

Result: Broker engagement jumped 40%, and they were more satisfied.

Problem: Cigna’s brokers were missing key updates, which hurt sales.

What We Did: We made fun, easy-to-read emails with cool graphics to keep brokers in the loop.

Result: Broker engagement jumped 40%, and they were more satisfied.

Problem: Cigna’s brokers were missing key updates, which hurt sales.

What We Did: We made fun, easy-to-read emails with cool graphics to keep brokers in the loop.

Result: Broker engagement jumped 40%, and they were more satisfied.

100% Transition to Digital Collaterals

100% Transition to Digital Collaterals

100% Transition to Digital Collaterals

Problem: The event guide was bulky and not user-friendly.


What We Did: We simplified it from a thick booklet to a 16-page foldable brochure, then fully transitioned to a digital guide.

Result: This made it easier for attendees to access information, and it reduced printing costs and waste.

Problem: The event guide was bulky and not user-friendly.


What We Did: We simplified it from a thick booklet to a 16-page foldable brochure, then fully transitioned to a digital guide.

Result: This made it easier for attendees to access information, and it reduced printing costs and waste.

Problem: The event guide was bulky and not user-friendly.


What We Did: We simplified it from a thick booklet to a 16-page foldable brochure, then fully transitioned to a digital guide.

Result: This made it easier for attendees to access information, and it reduced printing costs and waste.

Problem: The event guide was bulky and not user-friendly.


What We Did: We simplified it from a thick booklet to a 16-page foldable brochure, then fully transitioned to a digital guide.

Result: This made it easier for attendees to access information, and it reduced printing costs and waste.

30% Faster Email Communication Setup

30% Faster Email Communication Setup

50% More LinkedIn Engagement in
3 Months

30% Faster Email Communication Setup

Problem: The client needed an easy way to send out emails for the event.

What We Did: We designed easy-to-edit email templates and set up integrations with Mailchimp and Pardot for better CRM management. We also pushed for mobile-friendly designs early on.

Result: Email communications became 30% faster, and Cigna could send messages easily as the event scale.

Problem: The client needed an easy way to send out emails for the event.

What We Did: We designed easy-to-edit email templates and set up integrations with Mailchimp and Pardot for better CRM management. We also pushed for mobile-friendly designs early on.

Result: Email communications became 30% faster, and Cigna could send messages easily as the event scale.

Problem: The client needed an easy way to send out emails for the event.

What We Did: We designed easy-to-edit email templates and set up integrations with Mailchimp and Pardot for better CRM management. We also pushed for mobile-friendly designs early on.

Result: Email communications became 30% faster, and Cigna could send messages easily as the event scale.

Problem: The client needed an easy way to send out emails for the event.

What We Did: We designed easy-to-edit email templates and set up integrations with Mailchimp and Pardot for better CRM management. We also pushed for mobile-friendly designs early on.

Result: Email communications became 30% faster, and Cigna could send messages easily as the event scale.

Effective Lead Generation System

Effective Lead Generation System

40% More Reads and Shares on Articles

40% More Reads and Shares on Articles

Problem: SIGGRAPH needed a way for participants, exhibitors, and sponsors to sign up easily.

What We Did: We built a lead generation form that integrated with Salesforce for automated lead tracking and follow-up.

Result: This streamlined the registration process and helped capture more leads, making the marketing funnel more efficient.

Problem: SIGGRAPH needed a way for participants, exhibitors, and sponsors to sign up easily.

What We Did: We built a lead generation form that integrated with Salesforce for automated lead tracking and follow-up.

Result: This streamlined the registration process and helped capture more leads, making the marketing funnel more efficient.

Problem: SIGGRAPH needed a way for participants, exhibitors, and sponsors to sign up easily.

What We Did: We built a lead generation form that integrated with Salesforce for automated lead tracking and follow-up.

Result: This streamlined the registration process and helped capture more leads, making the marketing funnel more efficient.

Problem: SIGGRAPH needed a way for participants, exhibitors, and sponsors to sign up easily.

What We Did: We built a lead generation form that integrated with Salesforce for automated lead tracking and follow-up.

Result: This streamlined the registration process and helped capture more leads, making the marketing funnel more efficient.

Improved Website Management with a Custom CMS

Improved Website Management with a Custom CMS

Improved Website Management with a Custom CMS

Problem: The event’s website needed constant updates, and security was a concern.

What We Did: We built a CMS that made it easy for the client to update content. We also ensured the site was mobile-friendly from 2014 and added security features. After each event, we converted the site to static HTML to prevent hacks.

Result: The client could manage the website easily, keeping it updated and secure without hassle.

Problem: The event’s website needed constant updates, and security was a concern.

What We Did: We built a CMS that made it easy for the client to update content. We also ensured the site was mobile-friendly from 2014 and added security features. After each event, we converted the site to static HTML to prevent hacks.

Result: The client could manage the website easily, keeping it updated and secure without hassle.

Problem: The event’s website needed constant updates, and security was a concern.

What We Did: We built a CMS that made it easy for the client to update content. We also ensured the site was mobile-friendly from 2014 and added security features. After each event, we converted the site to static HTML to prevent hacks.

Result: The client could manage the website easily, keeping it updated and secure without hassle.

Problem: The event’s website needed constant updates, and security was a concern.

What We Did: We built a CMS that made it easy for the client to update content. We also ensured the site was mobile-friendly from 2014 and added security features. After each event, we converted the site to static HTML to prevent hacks.

Result: The client could manage the website easily, keeping it updated and secure without hassle.

Let’s Connect

  • UI/UX DESIGNING

    BRANDING

    WEB DEVELOPMENT

    MARKETING

    CONTENT STRATEGY

    VIDEO PRODUCTION

Copyright © Fyooz Studio. All rights reserved.

Let’s Connect

  • UI/UX DESIGNING

    BRANDING

    WEB DEVELOPMENT

    MARKETING

    CONTENT STRATEGY

    VIDEO PRODUCTION

Copyright © Fyooz Studio. All rights reserved.

Let’s Connect

  • UI/UX DESIGNING

    BRANDING

    WEB DEVELOPMENT

    MARKETING

    CONTENT STRATEGY

    VIDEO PRODUCTION

Copyright © Fyooz Studio. All rights reserved.

Let’s
Connect

  • UI/UX DESIGNING

    BRANDING

    WEB DEVELOPMENT

    MARKETING

    CONTENT STRATEGY

    VIDEO PRODUCTION

Copyright © Fyooz Studio. All rights reserved.