Full branding project for SIGGRAPH Asia 2015, the 8th ACM SIGGRAPH Conference and Exhibition on Computer Graphics and Interactive Techniques in Asia. This is the third consecutive year that Fyooz Studio is awarded the contract and we are proud to be continuously involved in this prestigous event in the industry.

SIGGRAPH Asia 2015 Branding Portfolio - Logo Design Concept
SIGGRAPH Asia 2015 Branding Portfolio - Logo Design Concept
SIGGRAPH Asia 2015 Branding Portfolio - Logo Design Concept

 

Logo Concept.

The logo is a simple illustration of tea leaves which evolve in a full blossom of life, a result of the wide range of health benefits provided by the products and enjoyed.

The logo is inspired by the Kobe emblem which represents the city of Kobe. The sprout shape reflects growth and development. The application of this logo has been mixed with pixels, 3 dimension effects and circuitry for portraying the identity of SIGGRAPH Asia 2015, a prominent conference and exhibition on computer graphics and interactive techniques in Asia.

[RE]VOLUTIONARY

The concept behind the design this year is to highlight SIGGRAPH Asia’s growth and its development as a hub for technology and graphics. It symbolises the growth in knowledge and network that attendees experience when they attend the conference.

'RE' emphasises the difference between 2015 and previous years as SIGGRAPH Asia kept improving year after year since its inception. It is a leading conference not only for technical engineers of the world but also for visionary artists, who together, brings the latest technology and creativity.


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